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Website Traffic Statistics 2025: Key Insights and Trends
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Website Traffic Statistics in 2025: Key Insights |
An In-Depth Look at Global Internet Usage and Top-Performing Websites |
Original Article: 64 Website Traffic Statistics (2025) – Growth, Trends & Data
In 2025, the internet hosts over 1.2 billion websites, yet fewer than 200 million remain active.
As digital engagement intensifies, understanding website traffic becomes crucial.
This article delves into current website traffic statistics, highlighting global internet usage patterns, leading websites, device preferences, and more.
Key Takeaways on Website Traffic
Source: Datareportal
Google.com leads with an average of 105 billion monthly visits.
Approximately 5.65 billion individuals worldwide are internet users.
Mobile devices account for 63.05% of all web traffic.
China and India together contribute nearly 2 billion internet users.
Facebook generates 71.58% of social referral traffic.
Organic search drives 53% of total website traffic.
Top Websites by Traffic
Google.com tops the list with 105 billion average monthly visits.
YouTube.com follows with 47 billion average monthly visits.
Other leading websites include Facebook.com (10.5 billion), Instagram.com (5.93 billion), and ChatGPT.com (5.24 billion).
Global Internet Usage
As of 2025, 5.65 billion people, representing 68.7% of the global population, are connected to the internet.
This marks a 1.8% increase from 2024.
Device Preferences
Mobile devices dominate web traffic, accounting for 63.05% of all visits.
Desktop usage comprises 35.27%, while tablets and other devices make up the remaining share.
Social Media Referral Traffic
Facebook leads social media referral traffic, contributing 71.58%.
Instagram follows with 8.88%, and X (formerly Twitter) accounts for 7.52%.
Organic Search Traffic
Organic search remains a significant driver, generating 53% of total website traffic.
This underscores the importance of search engine optimization for online visibility.
In 2025, Google.com continues to dominate with over 100 billion monthly visits.
Mobile devices are the primary means of accessing the internet, emphasizing the need for mobile-friendly websites.
Organic search and social media referrals play pivotal roles in driving website traffic, highlighting the importance of strategic online presence. |

