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Website Traffic Statistics 2025: Key Insights and Trends

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Website Traffic Statistics in 2025: Key Insights

An In-Depth Look at Global Internet Usage and Top-Performing Websites

 Original Article:

64 Website Traffic Statistics (2025) – Growth, Trends & Data

 

In 2025, the internet hosts over 1.2 billion websites, yet fewer than 200 million remain active.

 

As digital engagement intensifies, understanding website traffic becomes crucial.

 

This article delves into current website traffic statistics, highlighting global internet usage patterns, leading websites, device preferences, and more.

 

Key Takeaways on Website Traffic

 

Rank Website Total Visits (Monthly Ave.)
1 google.com 105 billion
2 youtube.com 47.0 billion
3 facebook.com 10.5 billion
4 instagram.com 5.93 billion
5 chatgpt.com 5.24 billion
6 wikipedia.org 5.07 billion
7 reddit.com 4.51 billion
8 pornhub.com 4.46 billion
9 x.com 3.88 billion
10 whatsapp.com 3.02 billion

Source: Datareportal

 

Google.com leads with an average of 105 billion monthly visits.

 

Approximately 5.65 billion individuals worldwide are internet users.

 

Mobile devices account for 63.05% of all web traffic.

 

China and India together contribute nearly 2 billion internet users.

 

Facebook generates 71.58% of social referral traffic.

 

Organic search drives 53% of total website traffic.

 

Top Websites by Traffic

 

Google.com tops the list with 105 billion average monthly visits.

 

YouTube.com follows with 47 billion average monthly visits.

 

Other leading websites include Facebook.com (10.5 billion), Instagram.com (5.93 billion), and ChatGPT.com (5.24 billion).

 

Global Internet Usage

 

As of 2025, 5.65 billion people, representing 68.7% of the global population, are connected to the internet.

 

This marks a 1.8% increase from 2024.

 

Device Preferences

 

Mobile devices dominate web traffic, accounting for 63.05% of all visits.

 

Desktop usage comprises 35.27%, while tablets and other devices make up the remaining share.

 

Social Media Referral Traffic

 

Facebook leads social media referral traffic, contributing 71.58%.

 

Instagram follows with 8.88%, and X (formerly Twitter) accounts for 7.52%.

 

Organic Search Traffic

 

Organic search remains a significant driver, generating 53% of total website traffic.

 

This underscores the importance of search engine optimization for online visibility.

 

In 2025, Google.com continues to dominate with over 100 billion monthly visits.

 

Mobile devices are the primary means of accessing the internet, emphasizing the need for mobile-friendly websites.

 

Organic search and social media referrals play pivotal roles in driving website traffic, highlighting the importance of strategic online presence.

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